BlackBerry e TCL hanno ufficialmente annunciato di aver siglato un accordo di licenza a lungo termine in cui BlackBerry concederà in licenza il suo software per la sicurezza e la suite di servizi, nonché relative attività a TCL Communication. Questa potrà progettare, produrre, vendere e fornire assistenza per gli smartphone BlackBerry venduti con questa marca. Inoltre, TCL gestirà tutte le vendite e la distribuzione come un distributore globale di nuovi dispositivi mobili a marchio insieme a team di vendita dedicati.
Ralph Pini, Chief Operating Officer di BlackBerry ha affermato che:“TCL Communication è la scelta naturale per la licenza del software e del marchio BlackBerry su scala globale. Abbiamo collaborato con successo con loro sulla serie DTEK e siamo stati impressionati della loro eccellenza inella progettazione, sviluppo e produzione hardware. Con la nostra competenza senza pari in sicurezza mobile e software a vasta portata, siamo sicuri che i prodotti a marchio BlackBerry sviluppati e distribuiti da TCL Communication sapranno soddisfare le esigenze degli utenti BlackBerry e ampliare la disponibilità dei prodotti BlackBerry in tutto il mondo.”
Ad ogni modo ci sono alcune eccezioni in cui TCL non sarà il distributore di dispositivi a marchio BlackBerry come India, Sri Lanka, Nepal, Bangladesh e Indonesia. Di seguito il comunicato stampa completo.
BlackBerry Secures Global Smart Phone Software and Brand Licensing Agreement with TCL Communication
As BlackBerry recently announced, it is transitioning its handheld devices strategy to focus on continued software innovation - ultimately providing the most secure and comprehensive software for devices around the world, while working with third parties to develop hardware and distribute and market the BlackBerry handset brand. The agreement with TCL Communication is BlackBerry's first global licensing agreement and expands on its existing relationship, which led to the introduction of the DTEK50 and DTEK60 handsets on Android which deliver the standard of security that customers and partners trust.
"At TCL Communication, we are committed to creating the best portfolio solutions, while ensuring the quality support to consumers and enterprise users who trust the integrity of the BlackBerry device and the brand's security leadership, coupled with the Android platform," said Nicolas Zibell, CEO of TCL Communication. "Together with BlackBerry's smartphone software platform, this partnership will strengthen our position in the global mobile market."
The relationship between TCL Communication and BlackBerry builds upon their respective leadership positions in mobile communications, as well as existing work together on the DTEK50 and DTEK60 handsets. By working with TCL Communication, the fourth largest handset manufacturer in North America and top-10 globally according to IDCi, BlackBerry is ensuring its branded devices will be available around the world.
"This agreement with TCL Communication represents a key step in our strategy to focus on putting the 'smart in the phone' by providing state-of-the-art security and device software on a platform that mobile users prefer and are comfortable with," said Ralph Pini, Chief Operating Officer and General Manager of Mobility Solutions at BlackBerry. "TCL Communication is the natural choice to license BlackBerry's software and brand on a global scale. We successfully partnered with them on the DTEK series of secure smartphones and we've been impressed with their excellence in hardware design, development and manufacturing. With our unparalleled expertise in mobile security and software and TCL Communication's vast global reach and consumer access, we are confident that BlackBerry-branded products developed and distributed by TCL Communication will address the needs of BlackBerry users and expand the availability of BlackBerry Secure products throughout the world."
TCL Communication will be the exclusive global manufacturer and distributor for all BlackBerry-branded smartphones with the exception of the following countries: India, Sri Lanka, Nepal, Bangladesh and Indonesia. Additional information on the product roadmap and availability of devices will be available in coming months.